Senior Tourism Marketing Manager

Job Title: Senior Tourism Marketing Manager

Duty Station: Addis Ababa

Employment Type: Full Time

Main Duties and Responsibilities

• Develop and implement annual tourism marketing strategies to achieve company objectives. 
• Promote Ethiopia as a preferred travel destination in international and domestic markets. 
• Develop marketing campaigns for cultural, historical, adventure, community, and city tour products. 
• Conduct market research to identify customer needs, tourism trends, and competitor activities. 
• Develop relationships with overseas tour operators, travel agents, destination management companies, and corporate clients. 
• Participate in international tourism fairs, travel exhibitions, roadshows, and B2B networking events. 
• Coordinate digital marketing campaigns through websites, social media, email marketing, and online travel platforms. 
• Prepare promotional materials including brochures, travel packages, presentations, and destination content. 
• Negotiate partnership agreements with tourism stakeholders. 
• Monitor sales performance and prepare monthly marketing reports. 
• Identify new tourism products and recommend business expansion opportunities. 
• Coordinate branding activities and maintain the company's corporate image. 
• Work closely with the operations team to ensure successful delivery of marketed tour packages. 
• Prepare annual marketing budgets and monitor marketing expenditures. 

Required Skills

• Excellent communication and presentation skills. 
• Strong negotiation skills. 
• Knowledge of Ethiopian tourism destinations. 
• Good report writing skills. 
• Computer proficiency (MS Office). 
• Experience using social media and digital marketing platforms. 
• Excellent English communication (additional foreign languages are an advantage)