1. The Role Summary:
The Brand Manager is primarily responsible for developing and constantly updating the brand strategy for Habesha Beer. The Brand Manager is responsible for developing, implementing, and executing BTL marketing initiatives and activities to promote the Habesha brand. As the brand guardian, the Brand Manager is responsible for maintaining the brand integrity across all marketing initiatives and communications and maintaining good relationships with Habesha’s strategic partners and external contacts. The Brand Manager is responsible for uncovering consumer insights to deliver innovative marketing campaigns.
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