JOB TITLE ALCOHOL SALES REPRESENTATIVE
NATURE OF JOB FULL TIME
INDUSTRY ALCOHOLIC BEVERAGES
SALARY KSHS.40,000-50,000
JOB LOCATION ELDORET (INDICATE AREA IN APPLICATION)
DUTIES AND RESPONSIBILITIES
Sales & Business Development
- Achieve and exceed monthly and quarterly sales targets.
- Identify new business opportunities and expand product penetration in assigned territories.
- Negotiate contracts, pricing, and promotions with trade partners.
- Execute route-to-market strategies to maximize distribution and visibility.
Trade Channel Management
- Manage relationships with distributors, wholesalers, and retail outlets.
- Ensure product availability and visibility in both modern trade and general trade channels.
- Implement merchandising standards and promotional activities.
- Monitor competitor activities and provide market intelligence.
Customer Relationship Management
- Build and maintain strong relationships with clients and trade partners.
- Provide after-sales support and resolve customer complaints promptly.
- Conduct regular visits to outlets to strengthen client engagement.
- Train and support retailers on product knowledge and sales promotions.
Reporting & Analysis
- Prepare daily, weekly, and monthly sales performance reports.
Track sales against targets and budgets.
- Provide feedback to management on market trends, customer needs, and competitor strategies.
- Recommend initiatives to improve sales and profitability.
KEY REQUIREMENT SKILLS AND QUALIFICATION
- Diploma or Degree in Business, Sales, Marketing, or related field.
- Minimum of 3 years’ sales experience in FMCG, with preference for alcoholic beverages industry.
- Must have a driving license
- Experience working with distributors, wholesalers, and retail trade.
- Strong knowledge of FMCG distribution models and route-to-market strategies.
- Proven track record of consistently achieving or exceeding sales targets.
- Excellent communication, negotiation, and interpersonal skills.
- Ability to work independently and meet targets under pressure.
HOW TO APPLY
- If you meet the above qualifications, skills and experience share CV on
- Interviews will be carried out on a rolling basis until the position is filled.
- Only the shortlisted candidates will be contacted.
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