Senior Marketing Officer

Position Overview

The Senior Marketing Officer is responsible for planning, coordinating, and implementing the company's marketing activities to strengthen brand awareness, promote products and services, and support business growth. The role works closely with internal teams to ensure consistent brand communication, effective marketing campaigns, and high-quality promotional materials.

Key Responsibilities

• Develop and implement marketing plans and promotional activities aligned with company objectives.
• Maintain and ensure consistency of the company's brand identity across all marketing channels and materials.
• Coordinate and oversee the development of marketing content and promotional materials.
• Review and provide creative direction to ensure marketing materials meet the company's quality and branding standards.
• Plan and manage digital marketing activities, including social media, website content, email marketing, and online campaigns.
• Conduct market research and competitor analysis to identify market trends and opportunities.
• Support business development and sales initiatives through effective marketing activities.
• Plan and coordinate the company's participation in events and other promotional activities.
• Build and maintain professional relationships with media, suppliers, and other marketing partners.
• Monitor and evaluate the performance of marketing activities and prepare periodic reports.
• Stay up to date with marketing trends, digital technologies, and industry developments.
• Coordinate marketing projects to ensure timely and high-quality execution.
• Perform other related duties as assigned by management.