Sales Representative

Position Overview

The Sales Representative is responsible for generating new business, building strong customer relationships, and achieving sales targets by promoting the company's products and solutions. The role is fully customer-facing and involves identifying prospects, conducting client meetings, understanding customer needs, preparing quotations, and providing excellent customer service throughout the sales process.

Key Responsibilities

• Identify and pursue new business opportunities through prospecting, networking, referrals, cold calling, and market research.
• Build and maintain strong relationships with new and existing customers to maximize sales opportunities and customer satisfaction.
• Conduct customer visits, site inspections, presentations, and product demonstrations to understand client requirements and recommend suitable solutions.
• Prepare and follow up on quotations, proposals, and other sales documentation in a timely manner.
• Negotiate pricing and commercial terms within approved company guidelines.
• Follow up on customer inquiries, quotations, and ongoing opportunities to maximize conversion rates.
• Achieve individual monthly, quarterly, and annual sales targets and KPIs.
• Maintain accurate customer records, sales activities, quotations, and opportunities within the company's CRM system.
• Coordinate internally to ensure customer requirements are communicated effectively and projects are handed over smoothly after order confirmation.
• Develop and maintain a strong understanding of the company's products, services, and solutions to provide professional customer consultations.
• Build long-term relationships with key customers and identify opportunities for repeat business and cross-selling.
• Collect customer feedback and market intelligence to support continuous improvement and identify new business opportunities.
• Monitor market trends, competitor activities, and customer needs to identify emerging opportunities.
• Prepare regular sales activity reports, pipeline updates, and sales forecasts for management.
• Represent the company professionally at customer meetings, exhibitions, networking events, and other business engagements.
• Ensure all sales activities comply with company policies, procedures, and ethical business practices.
• Perform any other sales-related duties assigned by management.