B2B Sales Executive

Job Summary

• We are seeking a results-driven B2B Sales Executive to drive corporate sales by acquiring new business, managing key accounts, and growing revenue. The successful candidate will identify new business opportunities, build long-term client relationships, and consistently achieve sales targets while promoting the company’s products.

Key Responsibilities

• Identify, prospect, and acquire new corporate and institutional customers.
• Develop and maintain strong relationships with existing B2B clients to encourage repeat business.
• Achieve monthly, quarterly, and annual sales targets.
• Prepare and deliver compelling sales presentations and product demonstrations.
• Prepare quotations, proposals, and tender submissions.
• Conduct regular client visits to understand customer needs and identify new sales opportunities.
• Coordinate with internal departments to ensure timely order processing and delivery.
• Monitor customer satisfaction and promptly resolve any issues or complaints.
• Track sales activities, maintain an up-to-date customer database, and submit regular sales reports.
• Monitor market trends, competitor activities, and customer feedback to identify growth opportunities.
• Participate in exhibitions, networking events, and business forums to generate new leads.
• Ensure timely collection of outstanding payments from customers in collaboration with the finance team.
• Promote new products, seasonal offers, and promotional campaigns to corporate clients.

Qualifications & Experience

• Bachelor’s degree or Diploma in Business Administration, Sales & Marketing, or a related field.
• Minimum of 3 years’ experience in B2B sales, corporate sales, or key account management.
• Experience in the retail, FMCG, fashion, footwear, cosmetics, or distribution industry is an added advantage.
• Proven track record of consistently achieving or exceeding sales targets.
• Experience in tendering and contract sales is an added advantage.

Skills & Competencies

• Excellent communication and interpersonal skills.
• Strong negotiation and persuasive selling skills.
• Business development and lead generation expertise.
• Key account management skills.
• Strong presentation and proposal-writing skills.
• Customer relationship management CRM proficiency.
• Commercial awareness and business acumen.
• Analytical and problem-solving skills.
• Good planning, organization, and time management.
• Ability to work independently and as part of a team.
• Proficiency in Microsoft Office Excel, Word, PowerPoint.
• Experience using CRM or ERP systems is an added advantage.
• Valid driving licence is an added advantage.

Key Performance Indicators KPIs

• Achievement of monthly and annual sales targets.
• Number of new corporate accounts acquired.
• Revenue generated from B2B sales.
• Customer retention and repeat business rate.
• Conversion rate from leads to customers.
• Collection of outstanding receivables within agreed timelines.
• Number and value of tenders/contracts won.
• Customer satisfaction and account growth.