What You'll Be Responsible For
- Driving customer acquisition and app adoption across East Africa.
- Developing and executing regional sales strategies that deliver measurable growth.
- Growing transaction volumes, customer retention, and market share.
- Leading and developing Sales & Operations Assistants and sales agents.
- Managing customer reactivation and retention initiatives.
- Building strong relationships within diaspora and local communities.
- Using sales data and market insights to optimise performance and identify new opportunities.
- Collaborating with Marketing, Operations, Finance, and Compliance teams to drive business success.
Key Skills Required
Commercial Excellence
- Sales leadership and execution
- Customer acquisition and growth strategies
- Business development and market expansion
- Sales forecasting and pipeline management
- Revenue generation and target achievement
- Customer retention and churn management
Leadership & Team Development
- Team leadership and coaching
- Performance management
- Agent network development
- Influencing and stakeholder management
- Change leadership
- Talent development and succession planning
Community & Relationship Management
- Community engagement and activation
- Partnership development
- Relationship building and networking
- Customer-centric thinking
- Negotiation and influencing skills
- Cultural awareness and market sensitivity
Analytical & Strategic Thinking
- Data analysis and reporting
- KPI monitoring and performance optimisation
- Strategic planning
- Problem-solving and decision-making
- Commercial insight generation
- Market and competitor analysis
Digital & Fintech Capabilities
- Mobile app growth strategies
- Digital customer onboarding
- Customer journey optimisation
- Mobile money ecosystems M-Pesa, MTN MoMo, Airtel Money
- CRM and customer engagement tools
- WhatsApp Business and community management
Personal Attributes
- Entrepreneurial mindset
- Results-driven and highly accountable
- Resilient and adaptable
- Strong communication and presentation skills
- Innovative and proactive
- Energetic and self-motivated
- Comfortable working in fast-paced, field-based environments
What We're Looking For
- You'll bring experience in sales, business development, field operations, or commercial leadership, ideally within fintech, remittances, mobile money, financial services, or a high-growth customer-focused environment. You'll be passionate about building relationships, developing people, and using insights to drive sustainable growth.
