Responsibilities

● Develop and deliver a clearly articulated marketing and operational plan in line with the strategy to deliver against long and short-term objectives.

● Design, budget, coordinate, and monitor marketing activities including

-Online and offline

-Events

-Sales enablement

-Post-sales and cross-selling enablement

● Direct and manage content creation for market and client communications

● Coordinate cross-functionally with Sales, Design, Data, and Product teams to fulfil marketing strategies, develop marketing infrastructure and tools, and support adjacent initiatives

● Prepare routine reports for the Global Growth Lead.

● Trial new and innovative solutions for how to best introduce Shelf Life to its target markets

● Lead marketing campaigns from concept to reporting across the acquisition, activation, and retention funnel

● Manage multiple social media campaigns from organic posting to boosted campaigns, working with internal designers, content and community management.

● Propose, control and reconcile support budgets

● Report on campaigns, extract key learnings and set actionable plans for improvement

● Be relentlessly focused on shipping campaigns and be willing to accept tradeoffs between shipping and perfection