LPG Marketing Implementer – East & Southern Africa

KEY RESPONSIBILITIES

Brand Management

• Ensure consistent implementation of local brand standards across all LPG touchpoints, in close collaboration with local Marketing teams who own the brand guidelines.
• Coordinate the branding of distributor and dealer signage across the network.

Marketing Campaigns

• Coordinate national East Africa and regional marketing campaigns as and when required.
• Design and implement communication for the client’s regional clean cooking agenda, including all supporting material.
• Coordinate digital, radio, print, outdoor, and below-the-line marketing activities within East Africa.
• Monitor campaign performance and prepare post-campaign evaluations.

Trade Marketing

• Develop trade marketing programmes for distributors and dealers within East Africa.
• Develop promotional toolkits for distributors and dealers.
• Support dealer activations, roadshows, exhibitions, and customer events.

Marketing Operations

• Manage marketing calendars and campaign schedules.
• Coordinate suppliers, printers, branding contractors, and advertising agencies.
• Track marketing budgets and expenditure against plan.

Market Intelligence & Customer Insights

• Monitor LPG market trends across the East and Southern Africa region.
• Conduct customer satisfaction surveys and translate findings into actionable recommendations.
• Monitor competitor activity, positioning, and promotional response across the region.

Digital Marketing Support

• Coordinate LPG-related content for social media platforms.
• Update website content relating to LPG products and offers.
• Monitor online customer engagement and respond to emerging trends.

Events & Activations

• Coordinate exhibitions, trade fairs, dealer conferences, and product demonstrations.
• Organize customer appreciation events.
• Support community engagement and CSR activities.

Sales Support

• Develop brochures, flyers, presentations, and sales kits for use across the region.
• Develop tools and analysis for sales teams, including points-of-sale mapping and distributor performance assessment tools.

Additional Responsibilities

• Undertake any other duties as assigned in support of regional LPG marketing objectives.

KEY COMPETENCIES

• Brand Management & Marketing Execution
• Campaign Planning, Delivery & Post-Campaign Evaluation
• Trade Marketing & Channel Activation
• Agency, Supplier & Stakeholder Management
• Digital & Social Media Marketing
• Market Intelligence & Customer Insight
• Budget Management & Commercial Awareness
• Project Coordination & Multi-Market Delivery
• Strong Relationship Management & Communication Skills
• Integrity, Ethics & Professionalism

Requirements

• A Bachelor’s degree in Business Administration, Marketing, or a related field.
• A minimum of five 5 years’ experience in a marketing role.
• Experience within the oil and gas industry or the FMCG sector is a distinct advantage.
• Demonstrated experience coordinating marketing campaigns across multiple markets or geographies is an advantage.
• Strong relationship management and communication skills.
• Strong business acumen and commercial awareness.
• Proficiency in Microsoft Office applications Word, Excel, Outlook, social media platforms, and AI tools.
• Willingness and ability to travel across assigned counties and countries within East and Southern Africa.