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Head of Sales (Country Manager)

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Job Details

Job Purpose

  • To drive overall sales performance, profitability, and market growth across all branches.
  • The role is responsible for developing and executing sales strategies, leading branch teams, optimizing stock movement, and ensuring operational excellence in line with the company’s vision.

Qualifications & Experience

  • Bachelor’s degree in Business, Sales, Marketing, or related field.
  • Minimum 8-10 years’ experience in retail sales management fashion industry preferred.
  • Proven track record in managing multiple branches or regions.
  • Strong leadership and team management skills.

Key Competencies

  • Strategic thinking and execution
  • Strong analytical and decision-making skills
  • Leadership and people management
  • Excellent communication and negotiation skills
  • Results-driven and high level of accountability
  • Strong understanding of retail operations and fashion trends

Key Responsibilities

Sales Strategy & Revenue Growth

  • Develop and implement countrywide sales strategies to achieve revenue targets.

Branch Performance Management.

  • Oversee performance of all branches and ensure alignment with company goals.

Team Leadership & Development.

  • Lead, coach, and mentor Branch Managers and sales teams.

Inventory & Stock Management.

  • Ensure optimal stock levels across all branches.

Customer Experience & Brand Growth.

  • Ensure excellent customer service standards across all branches.

Financial Management.

  • Monitor sales performance against budgets and forecasts.

Reporting & Communication

  • Prepare and present sales performance reports to directors.

Compliance & Operations.

  • Ensure adherence to company policies, procedures, and standards.

Key Performance Indicators KPIs

  • Sales growth monthly, quarterly, annually
  • Branch performance improvement
  • Stock turnover rate
  • Reduction in aged stock
  • Customer satisfaction scores
  • Staff productivity and retention
  • Profit margins
About the Company
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