Direct Marketing Design Lead

Job Description
Content Production & Adaptation

Create and adapt direct marketing content across email, SMS, and in-app formats
Support the creation and maintenance of additional direct marketing and business content, including PDF documents, presentations, and intranet content where required
Translate briefs into clear, well-structured outputs aligned to channel requirements
Apply copy, layout, and design principles appropriate to direct marketing
Working knowledge of copywriting and DTP to support content production and adaptation

Martech & Format Execution

Build and format content for deployment, including HTML mailers and templates
Work within defined templates and frameworks to ensure consistency and scalability

Workflow & Delivery

Interpret and execute against briefs from concept through to rollout
Deliver high volumes of work within tight timelines
Collaborate with CRM, Martech, and Operational teams to meet delivery requirements

Quality Assurance

Ensure accuracy, consistency, and attention to detail across all outputs
Support asset tagging, structuring, and repository management in line with standards

Optimisation Support

Support test-and-learn initiatives by preparing and adapting content variations
Apply feedback and insights to continuously improve output quality