Business Analyst (Marketing Consultant)

We are seeking Business Analyst to support Market analysis of Telecom market in Ethiopia. The researcher will conduct market research, stakeholder interviews, competitor analysis, pricing assessments, and industry analysis. The business analyst has to be able to drives business value of the platform: segmentation, campaigns, use cases, and performance optimization.
Qualification:
•    Strong understanding of Segmentation logic, targeting strategies and Offer design and prioritization
•    Ability to translate business needs into campaign use cases
•    Experience in multi-channel communication and trigger-based marketing
•    Having a prior knowledge of Ethio Telecom marketing use cases or team members is a plus
•    Ability to analyze campaign performance, Interpret KPIs (conversion, churn, uplift), Optimize campaigns iteratively
Client Interaction: ability to run:
•    Business workshops
•    Requirement gathering sessions
•    UAT validation with marketing teams