DEPARTMENT: MARKETING
SITE LOCATION: KENYA
Job Purpose: Support the Category and Brand Manager- Personal Care to develop and execute on the brand plans in line with the regional and OU brand strategies
Reports to: Category & Brand Manager
Significant Relationships
(Internal & external)
• Marketing Team
• Cross-functional teams from Finance, Commercial, Supply Chain,NPD, Consumer Insight, Digital
• Local Service providers including Advertising Agencies
Key Accountabilities
• Implement brand strategy in trade to grow and sustain brand performance
and profitability.
• Agency Management for effective execution of all brand related campaigns including Digital & BTL
• Monitor, control, and report brand performance through key consumer KPIs (market share, awareness, trial, attribute rating etc.) providing solutions to shortfalls.
• Support the management of the New Product Development process for the brand Kenya and Uganda
• Support and monitor the implementation of pricing policy for products within the brand portfolio in the Commercial Business Unit.
• Support the development & execution of approved brand Media & Consumer plan within guidelines.
• Support Product Life Cycle Management including demand forecasting and minimising residuals.
• Support brand operations and administrative processes to ensure proper documentation and institutional memory
Qualification, Experience & Competencies
Qualifications Experience
• Bachelor’s degree
• 3-4 years demonstrated experience in Brand, shopper & trade Activations
• Strong data analytical skills
Capabilities/Technical skills
Consumer Champion
• Insight generation (Developing)
• Communication (Developing)
• Digital (Developed)
Brand Champion
• Brand propositions (introduction)
• Strategy (Developing)
• Campaign execution (Proven)
• Agency relationship management (proven strength)
Profit and Growth Champion
• Commercial delivery (Developing)
• RTM (Developing)
Innovation Champion
• Innovation (introduction)
• NPD and PLM (Introduction)
Business Leader
• Personal leadership (Proven strength)
• Personal drive (Proven strength)
Required Behavioural Competences:
➢ Lead Self – All the time
➢ Lead others – able to lead agency and field sales agents to derive necessary results.
Energetic & Striving- always Puts in needed effort to generate needed result.
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